Command
3 screensGenetiQ Operations
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Command overview
Real-time platform health across testing, lab, AI and marketplace.
Abu Dhabi LabNH
Active users
12,480
+6.4%
Orders today
318
+11%
Collections today
246
+8%
Samples in lab
612
−3%
Results pending
184
+2%
Results published
1,942
+14%
Revenue (MTD)
AED 3.42M
+19%
Marketplace GMV
AED 861K
+23%
Revenue — last 12 weeks
AED 1.9MAED 3.6M
Operational SLA
94On time
94% of results published inside the 72-hour commitment window.
| Queue | Volume | Ageing | Owner | State |
|---|---|---|---|---|
| Results awaiting clinical review | 184 | 6h avg | Clinical | Within SLA |
| Samples in transit | 96 | 1.2h avg | Logistics | Healthy |
| Recollection required | 7 | 18h avg | Lab | Escalated |
| Marketplace fulfilment | 212 | 4h avg | Partners | Healthy |
Command overview
Live operations
Today across Abu Dhabi and Dubai.
Abu Dhabi LabNH
Collections scheduled
246
In progress
38
Completed
171
Delayed
5
Escalated
Collector activity
| Collector | Zone | Assigned | Done |
|---|---|---|---|
| A. Rahman | Dubai Marina | 9 | 7 |
| F. Khalid | Downtown | 8 | 6 |
| M. Yusuf | Al Reem | 11 | 9 |
| S. Prakash | Khalifa City | 7 | 7 |
Exception feed
Sample GQ-48219 temperature excursion09:12
Recollection requested — haemolysis08:40
Collector delayed, client notified08:12
LIMS batch import completed07:55
Live operations
Users
4 screensUser directory
12,480 members across the UAE.
Abu Dhabi LabNH
Active users
12,480
+6.4%
Subscribed
4,190
+9%
Wearables linked
7,914
Repeat testers
63%
| Member | Plan | Assessments | Twin score | Last activity |
|---|---|---|---|---|
| Sarah Al Mansouri | Intelligence | 4 | 82 | Today |
| Omar Haddad | Core | 2 | 74 | 2 days |
| Layla Nasser | Intelligence | 6 | 68 | Today |
| Daniel Ferreira | Core | 1 | 79 | 5 days |
| Hessa Al Suwaidi | Longevity | 8 | 61 | 12 days |
User directory
User 360 — Sarah Al Mansouri
Clinical, operational and commercial context in one view.
Abu Dhabi LabNH
Member
Member IDGQ-100482
Age / Sex35 / Female
LocationDubai Marina
Member sinceJan 2026
PlanIntelligence — AED 399/mo
Biological state
82Health
Biological age31.4
Priority markers7
Active protocols3
Commercial
Lifetime valueAED 9,340
Marketplace spendAED 2,180
Retest compliance88%
Churn riskLow
| Activity | Type | Date | Status |
|---|---|---|---|
| Complete Biological Assessment | Lab order | 14 Aug | Published |
| Vitamin D3 + K2 | Marketplace | 09 Aug | Delivered |
| Vitamin D retest | Scheduled | 01 Sep | Pending |
| Oura connection | Wearable | 03 Mar | Active |
User 360 — Sarah Al Mansouri
Consent & access
Every data category, versioned and revocable.
Abu Dhabi LabNH
| Category | State | Policy version | Granted | Last change |
|---|---|---|---|---|
| Health data | Granted | v2.1 | 12 Jan 2026 | — |
| Genetic information | Granted | v2.1 | 12 Jan 2026 | — |
| Wearable data | Granted | v2.2 | 03 Mar 2026 | — |
| AI analysis | Granted | v2.2 | 03 Mar 2026 | — |
| Research participation | Withdrawn | v2.3 | — | 18 Jun 2026 |
Note — Withdrawal propagates to analytics, AI training exclusion lists and partner sharing within 24 hours.
Consent & access
Segments
Behavioural and biological cohorts for clinical and growth teams.
Abu Dhabi LabNH
| Segment | Members | Definition | Owner |
|---|---|---|---|
| Vitamin D deficient | 3182 | 25-OH < 20 ng/mL | Clinical |
| Retest due 30 days | 2044 | Protocol retest window | Growth |
| Wearable connected | 7914 | ≥1 device authorised | Product |
| Corporate wellness | 1860 | Employer programme | Partnerships |
| Longevity plan | 612 | Plan = Longevity | Growth |
Segments
Catalogue
4 screensTest catalogue
48 tests, 12 panels, 6 packages.
Abu Dhabi LabNH
| Test | Category | Markers | Price | TAT |
|---|---|---|---|---|
| Complete Biological Assessment | Comprehensive | 167 | AED 2,580 | 72h |
| Core Biology Panel | Essentials | 64 | AED 1,290 | 48h |
| Hormone Intelligence | Hormones | 22 | AED 990 | 72h |
| Genomic Foundation | Genetics | — | AED 3,400 | 21 days |
Test catalogue
Test editor
Content, biology and commercial configuration in one record.
Abu Dhabi LabNH
Definition
NameComplete Biological Assessment
Markers167
Sample typeVenous blood
Fasting10–12 hours
Turnaround72 hours
Commercial
List priceAED 2,580
Member priceAED 2,190
Lab costAED 940
Gross margin58%
Retest cadence90 days
Member-facing explanation
Plain-language description, biology explainer, preparation guidance and result expectations are authored here and versioned. Every publish requires clinical sign-off before it reaches the app.
Test editor
Panels & packages
Bundles engineered for retesting cadence and margin.
Abu Dhabi LabNH
| Package | Includes | Price | Margin | Cadence |
|---|---|---|---|---|
| Foundation Year | 4× Core Panel | AED 4,290 | 61% | Quarterly |
| Longevity Program | 2× Complete + Genomics | AED 8,600 | 56% | Bi-annual |
| Performance | Hormones + Recovery | AED 2,180 | 63% | Quarterly |
| Corporate Baseline | Core panel per employee | AED 890 | 48% | Annual |
Panels & packages
Pricing & promotions
Controlled discounting with margin guardrails.
Abu Dhabi LabNH
Avg order value
AED 1,842
Discount rate
6.2%
Blended margin
57%
Promo revenue
AED 412K
| Promotion | Type | Value | Usage | Status |
|---|---|---|---|---|
| Founding member | Percentage | 20% | 1,204 | Active |
| Corporate baseline | Fixed | AED 200 | 860 | Active |
| Retest loyalty | Percentage | 15% | 3,110 | Review |
Pricing & promotions
Orders
3 screensOrder management
End-to-end order lifecycle with lab and logistics state.
Abu Dhabi LabNH
Orders today
318
+11%
Awaiting collection
84
In lab
612
Published
1,942
| Order | Member | Test | Value | State |
|---|---|---|---|---|
| GQ-48219 | Sarah Al Mansouri | Complete Assessment | AED 2,580 | Published |
| GQ-48220 | Omar Haddad | Core Panel | AED 1,290 | In lab |
| GQ-48221 | Layla Nasser | Hormone Intelligence | AED 990 | Collected |
| GQ-48222 | Daniel Ferreira | Core Panel | AED 1,290 | Recollection |
Order management
Order GQ-48219
Single source of truth from checkout to published result.
Abu Dhabi LabNH
Order
MemberSarah Al Mansouri
TestComplete Biological Assessment
ValueAED 2,580
PaymentApple Pay — captured
InvoiceINV-2026-8841
Chain of custody
Order placed12 Aug 19:04
Collector assigned — A. Rahman13 Aug 07:10
Sample collected, 4 tubes13 Aug 07:34
Received at Abu Dhabi lab13 Aug 11:02
Analysis completed14 Aug 06:40
Clinical review — Dr. N. Haddad14 Aug 09:12
Results published to member14 Aug 09:20
Order GQ-48219
Payments & refunds
UAE gateway reconciliation and dispute handling.
Abu Dhabi LabNH
Captured today
AED 584K
Success rate
97.8%
Refunds
AED 8,120
Disputes
3
| Transaction | Method | Amount | State |
|---|---|---|---|
| TXN-99120 | Apple Pay | AED 2,580 | Captured |
| TXN-99121 | Visa | AED 1,290 | Captured |
| TXN-99122 | Mada | AED 990 | Failed |
| TXN-99123 | Visa | AED 1,290 | Refund pending |
Payments & refunds
Collection
4 screensCollection board
Home phlebotomy scheduling across emirates.
Abu Dhabi LabNH
| Slot | Member | Zone | Collector | State |
|---|---|---|---|---|
| 07:00–07:30 | Sarah Al Mansouri | Dubai Marina | A. Rahman | Completed |
| 07:30–08:00 | Omar Haddad | Downtown | F. Khalid | Completed |
| 08:00–08:30 | Layla Nasser | Al Reem | M. Yusuf | En route |
| 08:30–09:00 | Daniel Ferreira | JLT | A. Rahman | Scheduled |
| 09:00–09:30 | Hessa Al Suwaidi | Khalifa City | — | Unassigned |
Collection board
Collector dispatch
Assignment engine balancing zone, load and skill.
Abu Dhabi LabNH
Unassigned queue
Hessa Al Suwaidi — Khalifa City 09:00Assign
Noor Kamal — Yas Island 09:30Assign
Rashid Bin Omar — Al Barsha 10:00Assign
Suggested assignment
S. Prakash is 6 minutes from Khalifa City, has capacity for two more collections and is certified for paediatric draws.
Accept assignment
Collector dispatch
Route optimisation
Reduce travel time, protect sample integrity windows.
Abu Dhabi LabNH
Avg travel time
17 min
−22%
Collections / collector
9.4
Sample transit
1.2h
Temperature breaches
1
Route load — today
Route optimisation
Collector performance
Quality, punctuality and member experience.
Abu Dhabi LabNH
| Collector | Collections | On time | Recollection rate | Rating |
|---|---|---|---|---|
| A. Rahman | 214 | 98% | 0.4% | 4.9 |
| S. Prakash | 198 | 97% | 0.6% | 4.9 |
| M. Yusuf | 176 | 91% | 2.1% | 4.5 |
| F. Khalid | 164 | 96% | 0.9% | 4.8 |
Collector performance
Laboratory
6 screensLab workflow
Accessioning to validated result at the Abu Dhabi facility.
Abu Dhabi LabNH
Accessioning
96
Processing
184
Analysis
212
Validation
84
Publishing
36
| Sample | Order | Stage | Age | Analyst |
|---|---|---|---|---|
| SMP-771204 | GQ-48219 | Published | — | Dr. N. Haddad |
| SMP-771205 | GQ-48220 | Analysis | 9h | Bench 3 |
| SMP-771206 | GQ-48222 | Recollection | 18h | QC |
| SMP-771207 | GQ-48221 | Validation | 4h | Dr. R. Aziz |
Lab workflow
LIMS / FHIR integration
Bi-directional interface with the laboratory information system.
Abu Dhabi LabNH
Interface health
LIMS order pushHealthy — 312 today
Result ingestion (HL7/FHIR)Healthy — 1,942 today
Reference range syncHealthy — v4.2
Retry queue2 messages
Mean ingest latency1.8s
Mapping
LOINC coverage167 / 167 markers
Unit normalisationAutomatic
RangesAge & sex adjusted
Abnormal flag logicLab + GenetiQ layered
FallbackStructured PDF parser
Note — Every ingested result is stored immutably with its source message for traceability and clinical audit.
LIMS / FHIR integration
Result import
Batch ingestion, validation and exception handling.
Abu Dhabi LabNH
| Batch | Source | Records | Validated | Exceptions |
|---|---|---|---|---|
| BATCH-2291 | LIMS FHIR | 412 | 412 | 0 |
| BATCH-2292 | LIMS FHIR | 388 | 386 | 2 |
| BATCH-2293 | Partner lab CSV | 96 | 88 | 8 |
Result import
Clinical review
No result reaches a member without clinical approval.
Abu Dhabi LabNH
Result — Sarah Al Mansouri
| Marker | Value | Range | Flag |
|---|---|---|---|
| Vitamin D (25-OH) | 18 ng/mL | 30–50 | Low |
| Zinc | 68 µg/dL | 70–120 | Low |
| LDL cholesterol | 138 mg/dL | <100 | Elevated |
| hs-CRP | 0.8 mg/L | <1.0 | Optimal |
Reviewer actions
ReviewerDr. N. Haddad
Critical valuesNone
Clinical noteRequired
AI insight draftReady
Approve & publish
Request recollection
Clinical review
Abnormal flags
Escalation rules for critical and out-of-range values.
Abu Dhabi LabNH
| Rule | Trigger | Action | SLA |
|---|---|---|---|
| Critical value | Outside critical bounds | Immediate clinician call | 30 min |
| Severe deficiency | Vitamin D < 12 ng/mL | Priority review + protocol | 4 h |
| Trend deterioration | 3 consecutive declines | Flag for review | 24 h |
| Sample quality | Haemolysis index high | Recollection request | 12 h |
Abnormal flags
Turnaround analytics
Where hours are won and lost.
Abu Dhabi LabNH
Median TAT
58h
Within 72h
94%
Collection → lab
3.4h
Review queue
6h
Turnaround distribution — 90 days
Turnaround analytics
Intelligence
6 screensAI governance
Every insight is versioned, explainable and clinically owned.
Abu Dhabi LabNH
Insights generated
48,210
Human reviewed
100%
Rejected drafts
1.9%
Avg confidence
0.87
Guardrails
Diagnosis languageBlocked
Dosage instructionBlocked without clinician
Source citationMandatory
Out-of-scope questionsRouted to human
Training on member dataRequires explicit consent
Privacy architecture
Data minimisationPer-insight scoping
De-identificationBefore model inference
Federated learningArchitecture ready
ResidencyUAE region
RetentionConfigurable per category
AI governance
Model registry
Versioned models with clinical sign-off history.
Abu Dhabi LabNH
| Model | Purpose | Version | Approved by | State |
|---|---|---|---|---|
| gq-insight | Health marker interpretation | 2.4 | Clinical board | Production |
| gq-assistant | Member Q&A | 1.9 | Clinical board | Production |
| gq-priority | Health priority score | 0.8 | Under review | Shadow |
| gq-recommend | Marketplace matching | 3.1 | Product + clinical | Production |
Model registry
Insight review queue
Clinicians approve, edit or reject generated explanations.
Abu Dhabi LabNH
Draft insight — Sarah Al Mansouri
“Your Vitamin D measured 18 ng/mL, below your personal baseline of 26 ng/mL. Four consecutive measurements have declined, alongside reduced daylight exposure recorded by your Oura ring.”
Confidence 0.864 sourcesgq-insight 2.4
| Draft | Member | Type | Confidence | State |
|---|---|---|---|---|
| INS-88120 | Sarah Al Mansouri | Health marker | 0.86 | Awaiting review |
| INS-88121 | Omar Haddad | What changed | 0.91 | Approved |
| INS-88122 | Layla Nasser | Protocol | 0.88 | Approved |
Insight review queue
Recommendation engine
Biology-to-action rules, transparent and editable.
Abu Dhabi LabNH
| Rule | Condition | Recommends | Owner | State |
|---|---|---|---|---|
| Vitamin D low | 25-OH < 20 ng/mL | Protocol + D3/K2 + retest 18d | Clinical | Live |
| Zinc low | Zn < 70 µg/dL | Nutrition protocol + chelated zinc | Clinical | Live |
| LDL elevated | LDL > 130 mg/dL | Cardio protocol + omega-3 | Clinical | Review |
| Recovery decline | Recovery < baseline 6d | Sleep coaching offer | Product | Live |
Recommendation engine
Protocol library
Clinically authored programmes powering personalisation.
Abu Dhabi LabNH
| Protocol | Trigger | Duration | Members active | Consistency |
|---|---|---|---|---|
| Optimize Vitamin D | Low 25-OH | 12 weeks | 3182 | 71% |
| Improve Recovery | Recovery below baseline | 8 weeks | 2410 | 64% |
| Cardiovascular Support | LDL elevated | 16 weeks | 1866 | 58% |
| Metabolic Reset | HbA1c trending | 12 weeks | 940 | 62% |
Protocol library
Digital Twin monitor
Data completeness and freshness across the member base.
Abu Dhabi LabNH
Twins active
12,480
Avg completeness
78%
Daily signal coverage
63%
Stale twins (>90d)
1,204
Layer coverage
Lab health markers100%
Wearables63%
Lifestyle profile82%
Nutrition54%
Genetics21%
Freshness
Digital Twin monitor
Marketplace
3 screensMarketplace catalogue
Products tied to biology, not to banners.
Abu Dhabi LabNH
| Product | Partner | Price | Margin | Linked health marker |
|---|---|---|---|---|
| Vitamin D3 + K2 | Nordic Labs | AED 149 | 42% | Vitamin D |
| Chelated Zinc | Thorne | AED 118 | 38% | Zinc |
| Omega-3 Triglyceride | Nordic Labs | AED 189 | 44% | LDL / hs-CRP |
| Sleep coaching | GenetiQ Partners | AED 890 | 55% | Recovery |
Marketplace catalogue
Partners & margins
Commercial governance of the ecosystem.
Abu Dhabi LabNH
Partners
34
GMV (MTD)
AED 861K
Blended margin
41%
Attach rate
37%
| Partner | Category | SKUs | GMV | Margin |
|---|---|---|---|---|
| Nordic Labs | Supplements | 22 | AED 284K | 43% |
| Thorne | Supplements | 18 | AED 196K | 38% |
| Oura | Wearables | 3 | AED 214K | 18% |
| GenetiQ Partners | Services | 11 | AED 167K | 55% |
Partners & margins
Marketplace orders
Fulfilment and partner SLA tracking.
Abu Dhabi LabNH
| Order | Member | Product | Value | State |
|---|---|---|---|---|
| MP-2214 | Sarah Al Mansouri | Vitamin D3 + K2 | AED 149 | Delivered |
| MP-2215 | Omar Haddad | Omega-3 | AED 189 | In transit |
| MP-2216 | Layla Nasser | Sleep coaching | AED 890 | Scheduled |
| MP-2217 | Hessa Al Suwaidi | Oura Ring Gen 4 | AED 1,499 | Delivered |
Marketplace orders
Growth
4 screensBusiness analytics
The commercial engine behind the intelligence platform.
Abu Dhabi LabNH
MRR
AED 1.67M
+14%
ARPU
AED 399
Marketplace GMV
AED 861K
+23%
CAC payback
4.2 mo
Recurring revenue trajectory
Revenue mix
Subscriptions46%
Lab testing31%
Marketplace15%
Corporate8%
Business analytics
Retention & retesting
Retesting is the compounding engine of the model.
Abu Dhabi LabNH
Retest compliance
63%
12-month retention
71%
Protocol consistency
66%
Churn risk members
842
| Cohort | Members | Retests due | Contacted | Converted |
|---|---|---|---|---|
| Vitamin D protocol | 3182 | 1120 | 1,120 | 742 |
| Cardio protocol | 1866 | 612 | 612 | 389 |
| Recovery protocol | 2410 | 806 | 790 | 504 |
Retention & retesting
Campaigns & CRM
Lifecycle messaging grounded in biology, not blasts.
Abu Dhabi LabNH
| Campaign | Trigger | Channel | Sent | Conversion |
|---|---|---|---|---|
| Retest due | Protocol window | Push + WhatsApp | 2,538 | 58% |
| Founding member | Waitlist signup | 8,120 | 22% | |
| Wearable connect | No device linked | Push | 4,566 | 31% |
| Result explainer | Results published | In-app | 1,942 | 74% |
Campaigns & CRM
Corporate wellness
Employer programmes with aggregate-only reporting.
Abu Dhabi LabNH
Companies
18
Covered employees
1,860
Contract value
AED 4.1M
Participation
68%
Note — Employers receive de-identified, aggregate cohort insight only. Individual results are never exposed.
Corporate wellness
Trust
5 screensSecurity center
Privacy-first architecture, continuously verified.
Abu Dhabi LabNH
MFA coverage
100%
Encrypted records
100%
Open findings
2
Last pen test
Jun 2026
Controls
EncryptionAES-256 at rest, TLS 1.3 in transit
Key managementCloud KMS, rotated 90 days
Access modelRBAC + ABAC, least privilege
Sessions15 min idle, device trust
BackupsHourly, cross-region, tested
Monitoring
WAF & rate limitingActive
Anomalous access detectionActive
Vulnerability scanningContinuous
Disaster recovery drillQuarterly
Incident response24/7 on-call
Security center
Audit log
Immutable record of every access to health data.
Abu Dhabi LabNH
| Actor | Action | Subject | Time | Result |
|---|---|---|---|---|
| Dr. N. Haddad | Result approval | GQ-48219 | 14 Aug 09:12 | Allowed |
| LIMS service | Result import | BATCH-2292 | 14 Aug 06:40 | Allowed |
| gq-insight 2.4 | Insight generation | GQ-48219 | 14 Aug 09:20 | Allowed |
| Support agent | Clinical data view | GQ-48220 | 13 Aug 14:02 | Denied |
Audit log
Roles & permissions
Separation of duties across clinical, lab and commercial teams.
Abu Dhabi LabNH
| Role | Members | Clinical data | Financial | Admin |
|---|---|---|---|---|
| Clinical reviewer | 14 | Full | None | None |
| Lab technician | 32 | Sample scope | None | None |
| Collector | 46 | Schedule only | None | None |
| Support agent | 18 | Order context | Limited | None |
| Platform admin | 4 | None by default | Full | Full |
Roles & permissions
Compliance & governance
Built for regulated digital health from day one.
Abu Dhabi LabNH
Governance
Clinical governance boardMonthly review
Medical disclaimersVersioned, in-app
Consent managementGranular, revocable
Data residencyUAE region
Retention policyCategory based
Assurance
Penetration testingBi-annual, third party
Vulnerability assessmentContinuous
Access recertificationQuarterly
DR & backup restoreQuarterly drill
Vendor due diligenceAnnual
Note — GenetiQ provides health intelligence and education. It does not replace diagnosis or treatment by a licensed practitioner.
Compliance & governance
Support desk
Member experience with clinical escalation paths.
Abu Dhabi LabNH
Open tickets
42
First response
2 min
CSAT
4.8
Clinical escalations
6
| Ticket | Member | Topic | Priority | State |
|---|---|---|---|---|
| SR-1182 | Sarah Al Mansouri | Retest scheduling | Normal | Open |
| SR-1183 | Omar Haddad | Marketplace delivery | Low | Resolved |
| SR-1184 | Layla Nasser | Result question | Clinical | Escalated |
| SR-1185 | Daniel Ferreira | Recollection | High | In progress |
Support desk
42 operations screens · GenetiQ × Quick Digitals DMCC